Holistic Health in America [infographic]

Rising healthcare costs, distrust of pharmaceutical companies, and the “fix-it when illness develops” approach not working, is leading many Americans to look for more natural ways to maintain good health – not only their physical health, but mental and spiritual as well. A holistic health (a.k.a. complimentary and alternative medicine, integrated medicine) strategy is the choice many people are making for themselves and family. 4 in 10 U.S. adults have used a holistic health therapy in the past year. Women choose holistic therapies more often than men 43% women vs 33% men People living in the western United States choose holistic therapies most often.

Northeast 38%
Midwest 41%
South 33%
West 45%

People with higher levels of education make greater use of holistic therapies.

Less than high school 21%
High School Graduate or GED 31%
Some College-no degree 45%
Associate of Arts Degree 47%
Bachelor or Arts or Science Degree 50%
Masters, Doctorate, Professional Degree 55%

Holistic Health use by Age.

18-29 years 36%
30-39 years 40%
40-49 years 40%
50-59 years 44%
60-69 years 41%

1 in 9 children used some type of holistic therapy. Children with a parent who uses holistic health therapies are twice as likely to do so as well. Therapies most commonly used.

Natural Products 18%
Deep Breathing Exercises 13%
Meditation 9%
Chiropractic / Osteopathic Manipulation 9%
Massage 8%
Yoga 6%

Therapies most commonly used among children.

Natural Products 4%
Chiropractic / Osteopathic Manipulation 3%
Deep Breathing Exercises 2%
Yoga 2%
Homeopathy 1%
Massage 1%

Diseases / Conditions for which holistic therapies are most commonly used.

Back pain 17%
Neck pain 6%
Joint pain or stiffness 5%
Arthritis 4%
Anxiety 3%
Cholesterol 2%
Head or chest cold 2%
Severe headache or migraine 2%
Insomnia or trouble sleeping 1%
Stress 1%

10 Most Common Natural Products Used Among Adults

Fish oil / omega 3 37%
Glucosamine 20%
Echinacea 20%
Flaxseed oil or pills 16%
Ginseng 14%
Combination herb pill 13%
Ginkgo biloba 11%
Chondroitin 11%
Garlic supplements 11%
Coenzyme Q-10 9%

* Adults 18 years of age and over in United States who used holistic health in the past 12 months

* Source: Complementary and alternative medicine use among adults and children: United States, 2007.

National health statistics reports; no 12. Hyattsville, MD: National Center for Health Statistics. 2008.