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The Changing Food Shopper

Grocery shoppers today are putting more priority on product quality and convenience factors when making decisions about their shopping.

Grocery shoppers today are putting more priority on product quality and convenience factors when making decisions about their shopping. Although, when choosing what stores to visit, shoppers still view saving money and a good price/quality mix as the most important aspects.

43% of primary household shoppers are men. They show preferences for club, convenience and online stores. They also tend to be less price sensitive than women.

The Changing Food Shopper

This infographic was discovered on and originally produced by The New Hope Network.