Organic Sunscreen Disrespected

When buying sunscreen, is it important that the ingredients are Organic?More Sunscreen Education Needed

America’s explosive interest in organic food is obvious. Even a recent Gallup poll reports that 45% of people ‘actively try to include organic foods in their diets’.

But when asked about organic sunscreen, only 30% of women, the primary purchasers, say that Organic ingredients are important. 70% indicate that organic ingredients are Not Important, they Don’t Know or Only Important for Children.

This shows a big discrepancy in how Americans think about organic food versus organic sunscreen. It is especially poignant considering that price is often cited as a reason people don’t buy organic food, but there is little difference in price when comparing sunscreens with chemicals against organic ones.

Skin Absorbs Ingredients into Bloodstream

Rachael Pontillo, bestselling author of the book Love Your Skin, Love Yourself, a AADP Board Certified Integrative Nutrition Health Coach, and licensed aesthetician, states, “People still don’t realize that the skin absorbs up to 66% of what’s put on topically.” It’s worth noting, skin is the largest organ of the human body.


Pontillo goes onto say, “Many people think that an organic sunscreen wouldn’t give them adequate coverage, even though in reality, any product labeled as sunscreen has to be approved by the FDA and has to go through the same standards of testing for safety and efficacy as any other FDA drug-containing product does. Simply said, SPF-30 organic and SPF-30 non-organic sunscreen each provide the same level of protection from the sun.”

Education Gap

The Environmental Working Group ( has been working on educating people in the differences in sunscreens by annually publishing sunscreen guides and research findings on the harmful effects of chemicals in sunscreen products.

For instance, they write that Oxybenzone, an active ingredient in half of the sunscreens they reviewed, can disrupt the human hormone system. And Retinyl palmitate, in 20% of their reviewed sunscreen products, may speed the development of skin tumors and lesions, according to government studies, and possibly cancer.

Even with the EWG’s work, further education is clearly necessary.

Organic Sunscreen survey results

An Organic Question
The short survey sponsored by and conducted with Google Insights in May 2015 asked 505 random American women between the ages of 25 – 54 the question:

“When buying SUNSCREEN, is it important that the ingredients are Natural & Organic?”

Results were:

    • 42% No
    • 30% Yes
    • 19% Don’t know
    • 9% Yes, but Only for Babies & Children’s use

What’s Next CEO, Kevin Burke predicts “Just as controversial ingredients are being removed from many food products, the same can be expected for the sunscreen category.” In the meantime, there are dozens of organic sunscreens available from natural products manufacturers such as Badger, TruKid, Loving Naturals, and Every Man Jack.

About WholesomeONE is a Natural Health Marketplace. The website helps people find natural ways to heal from pain and illness, and be healthy. People can find holistic treatments, as well as shop for natural products.






Americans Have a Drug Problem. And We Wish We Didn’t.

Study Shows People Prefer Natural Remedies over Pharmaceutical Drugs for Chronic Illnesses

According to the Mayo Clinic, nearly 70% of Americans are on at least one prescription drug, and more than 50% take two or more. Yet, new research finds that more than half (55%) of Americans prefer a natural remedy over a pharmaceutical drug when dealing with chronic pain or illness.

Natural Remedy vs Pharma Drug chart

Why the Disparity?
The pharmaceutical industry’s $27 billion annual promotional and advertising budget has “incredible” reach and impact, according to Kevin Burke, founder of, a guide for natural medicine.

“Big Pharma’s budget dwarfs the $1.3 billion budget of the natural products and services industry,” he says.  “This results in patients’ wishes being impeded while fostering the overly simplistic perception that illnesses are cured by drugs. Unfortunately, this is not how healthcare works. Most drugs for chronic illness only address a person’s symptoms, thus ignoring the underlying causes.”

The disparity between the number of drugs being prescribed and the number of natural therapies is the result of the pharmaceutical industry’s promotional budget and profitability, not what patients want or even need, says Burke.  However, he adds that the Internet has made it possible for people to become more empowered to seek out natural alternatives.

A Simple Question
The recent study conducted with Google Insights in July 2014 asked 500 random Americans:

“Imagine you have an ongoing health issue (i.e. headaches, back pain, food sensitivity, etc.).


Results showed:

  • 55% chose a Natural Remedy
  • 42% chose a Pharmaceutical Drug
  • 3% chose Other

Which Americans are Most Interested?
Close analysis of the survey data revealed that there was little difference in the results when comparing gender, income, and geography. The Western region of the United States is commonly thought of as being more open to and oriented toward natural approaches, but the data indicated that people in the South, Northeast and Midwest have equivalent wishes for natural remedies. Burke says this shows evidence that consumers seeking natural remedies for health issues is clearly not a fringe or progressive movement, but a national trend.

What Happens Next?
“It’s become clear that people in the United States have been over-prescribed pharmaceutical drugs,” Burke says. “At the same time, chronic illness concerns have never been higher, and people are seeking natural remedies. As a result, every natural health category is growing, despite being overshadowed by Big Pharma’s promotional efforts.”

The survey results should not lead people to dismiss the importance of pharmaceutical drugs. Burke says, “Natural medicine is certainly not appropriate for all kinds of health issues. Drugs and surgery are excellent for dealing with acute medical conditions, traumatic injuries, and in providing emergency treatment.”

As more people seek out reliable information and alternate options for dealing with chronic health conditions, Burke says that consumers should expect to see ever-increasing activity in educational and promotional efforts by the natural products and services industry.


Follow Kevin Burke on Twitter @kb33, connect on LinkedIn or email kevin[dot]burke[at]WholesomeONE[dot]com